Is New York cramping your style? I'm talking about the noisy
streets, the constant stress, and most importantly, the busy lifestyle.
As a young Penn State professional, I was overwhelmed by a demanding
schedule and in dire need of a solution to cut down on the time I spent
doing chores. I wanted more free time. I began searching for a
laundromat to make the time I spent doing laundry a little less
dreadful. I was shocked by what I found: most laundromats and dry
cleaners were dirty and inefficient, neglected the environment and had
inconvenient hours. Some even tried to hide these deficiencies by
offering unnecessary services like video games and fitness rooms. I
quickly realized that the industry was catering to the wrong needs of
the customer, and so I set out to do something about it.